Ned Hallowell is the country’s leading expert on all issues pertaining to Attention Deficit Hyperactivity Disorder (ADHD); and he is also the leading expert in what drives all of us, ADHD or no ADHD, to distraction. He often says that there would be no entrepreneurs without ADHD being present in some form…and the key

I read recently in a Facebook group for copywriters that if you receive an email without a P.S. you know it probably came from an amateur…or it certainly came  from someone who has not studied direct marketing like so many of us have over the years.  I am guilty of “no P.S.”  on occasion…since I

The doorbell rang…I could see a guy through the window wearing a brown suit (not one of my favorite fashion colors)…and while I was reluctant to answer it, when I made out the “UPS” logo on his shirt and then saw his matching brown truck in my driveway, I ran to open the door.

I love receiving cards and e-mails around Thanksgiving more than any other holiday. And for those of you from outside of the United States, you don’t have to celebrate Thanksgiving to understand this post…not to worry. In fact, when my book editor wrote to me this week—she’s Australian and lives in Portugal—and she told

I just returned from an incredible trip to Nicaragua which included a 3-day marketing seminar (more on that below). I also had the privilege of vacationing there after the event and learned what a fascinating and expanding country it is…and sadly for me, I was advised to invest there over a decade ago but

Grammar is overrated. That was the subject line I used when I told you about the second “Gene Schwartz lost classic” that I was planning to re-publish,The Brilliance Breakthrough, How To Talk And Write So That People Will Never Forget You. And calling this book a “lost classic” is far from hyperbole. When I

This past week I was watching a “discussion” play out on Facebook that had some legal overtones to it…one where I knew both the victim and the perpetrator…and while it did not seem prudent to jump in the middle of it as it got nasty, it reminded me of a post I wrote a

While traveling this week to two incredible marketing events, I was trying to figure out why I do this when I would much rather be home. The best answer I could come up with is that I am a mastermind junkie and a people junkie. Or another way to put it, I can never

Your friends are your friends because they tell you the truth.   Based on that premise, I want to ask you this question:   “If you have spinach in your teeth (or even worse, something hanging from your nose), do you have people in your life who, if they are present, will tell you

                                                         “I love getting old…  because I get so smart”                                  

I received a lot of questions and interest from my post last week, “LTV is not a YouTube channel.” Those of you who understood, and have applied, “lifetime value calculations” in your businesses, shared some incredible successes and case histories about what it truly means to invest in the future. And those of you who

“Life is long” -Marty Edelston One of my favorite authors on the subject of personal finance and money is my friend David Bach. David’s books have a consistent theme of “finishing rich”…which I just love considering most marketing advice we receive is more about getting rich quick. Today I want to talk about getting

There is nothing more important than the concept of “specialty over commodity” when we market our products and services, regardless of the medium we choose, online or offline. Some things just scream specialty…like the supplement I once marketed where the key ingredient could only be found in certain caves in western Africa. That was

Three years ago, almost to the day, an event took place in Stamford, Connecticut called, “The Titans of Direct Response.” It was a gathering of Titans, on stage and off–350 of the best direct marketers in the world. I wanted to tell you briefly today how the event came to be and then give

It seems like everyone wants to write a book at some point in their life. And it makes sense. We all have a story to tell…whether it’s fiction or non-fiction…and as I have said in the past, “Books are still a perfect product.” But there is no guarantee that just because you write a

We have a lot more choice in our lives than we think…in everything we do…and today I want to share two aspects of “choice” that apply to your career. One is about choosing who (and what) you work for (whether it’s someone else or yourself). The other is about how your mentors will choose

“I’m just an ordinary guy who has been able to do extraordinary things” -Martin (Marty) Edelston After writing last week’s post “Who is your rainmaker?” I couldn’t stop thinking of the man who made it rain as much as anyone I have ever known in my career, Marty Edelston. Marty launched the company called

Hey it’s Brian and I know you don’t usually hear from me during the week… …but a few days ago I asked about your biggest challenge when it comes to marketing your product or service. Well, so many of you responded and it’s making me wish I’d asked this a lot sooner. Reading the