“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”                                              

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Good thing my Mom doesn’t read my blog because that subject line would have gotten her very worried… However, the author of that quote (today) is not me…nor is it Mark Twain. It’s from my good friend “Direct Mail.” I mentioned a couple of weeks ago that there is a huge appetite for testing

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Of all the “Hallmark holidays” I love Valentine’s Day the best. It takes the “gratefulness” from Thanksgiving and adds in “all love, all the time.” And rumor has it that sex may be part of the deal too…but this is a “G-Rated blog…” I started writing this blog February 14, 2014, in honor and

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“Learn the rules like a pro so you can break them like an artist” I’ve shared this quote with you previously…it’s from Pablo Picasso…and it’s truer today than ever before. As I continue my adventures as “T Rex in the wild, wild, west,” it becomes more apparent every day that knowledge of the fundamentals

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I had the privilege of spending the last week with three of the greatest copywriters of all time: Jay Abraham, Clayton Makepeace and Mark Ford. And without a lot of prompting from me, when each of them spoke at my Titans Mastermind meeting about creative resources​ and specifically about the topic of how we

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Eugene (Gene) Schwartz, author of Breakthrough Advertising, had this to say in his preface to the 2004 edition (now out of print) which I had the privilege to publish with Marty Edelston at Boardroom: “…this book is not about building better mousetraps. It is, however, about building larger mice, and then building terrifying fear

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I have a confession. I’m a direct mail guy. And proud of it. I’ve been responsible for over a billion pieces of mail in my career (and you don’t mail that many pieces when they don’t work!)… and probably closer to 2 billion. And when I say “mail,” I mean those paper things that

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Wanted to make sure you saw this… We’ve SOLD OUT of the Titans of Direct Response program and I won’t be printing these priceless resources anytime soon. But if anyone would like to place an order TODAY, at the special price of $1,750 I will reprint the entire program for you. Click here today.

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I was thinking about Gary Bencivenga a lot this week…not only because he is America’s most prolific living copywriter but also because he influences me every day with how I think and how I write. In addition, he was top of mind since but I talked about him a lot in the past few

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On March 30, 1981, Ronald Reagan and I both got very lucky. Some of you may recall…or you can look it up…that on that day outside of the Hilton Hotel in Washington D.C., the then President of the United States Ronald Reagan narrowly escaped an assassination attempt. By all accounts, he literally and figuratively

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When I asked Jay Abraham to interview me for his tribe about my new book, The Advertising Solution, he didn’t answer with a simple “yes”… He wanted to make sure that whatever we did was far more than just me talking about the book…Jay always looks for for maximum learning with anything he does.

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The world doesn’t stop when you launch a product or send out your next promotion…no matter how much you are changing the world. And I am not making light here since I know so many game changing entrepreneurs and inventors that don’t deserve to have their best stuff ignored because of world events and

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“Networking” may be the most overused term in the business world today…and given the omnipresence of social media, the idea of creating a network is often in the hands of amateurs. Simply accepting anyone and everyone who sends you a friend request on Facebook, LinkedIn etc. is far from the gold standard…and I would

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Just about a year ago, I sent this post…and since then, I have seen one example after another play out, online and offline, supporting the premise expressed in this subject line.. I hope you can see applications with all you are working on right now with current promotions… Once upon a time, back in

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Masterminding is so critical to taking your business and mission to the next level and it’s a lot easier than you think… Last Memorial Day, I wrote to you about my experience at the Pentagon in March… details below… and for this Thanksgiving weekend/post-Veterans Day email, I wanted to send it again since many

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There is your audience. There is the language. There are the words that they use.                   -Gene Schwartz   This is not a political post; and if you accuse me of it being political, you will be wrong. But the election of Donald Trump as President of

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I’ve got an interview for you today (see below) that is a “must listen”…with none other than Perry Marshall…a marketing legend and one of the smartest minds in our industry. Here’s Perry on stage at Titans of Direct Response in 2014. Background about today’s interview: Hopefully you know by now that my new book profiles 6

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If you missed last week’s post, you missed 5500 of the greatest headlines courtesy of the “father of preeminence,” Jay Abraham. But you can still grab those at the link above. This week we’ve got “part two” of giveaways from Jay…two incredible interviews–making a total of 5502 “shades of Jay” just for you! Click

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A few weeks ago I told you how,  “Your mentors choose you”… but I didn’t expect that one of MY mentors, the great Jay Abraham, would choose ALL OF YOU based on my recommendation that you are all awesome subscribers…and students! Jay recently came to one of my Titans Mastermind meetings and problem-solved for

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I hate using this blog to rant…I would much rather just teach and share…so please don’t take this week’s video too literally. However, since you know that one of my core premises is that we always need to play the “long game” and not just look for quick hits (and quick money) with our

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