Having a dream job or career that never materializes completely is no reason to abandon that dream. I know many people teach that you should never compromise and only pursue that one thing you were destined to do. However, being a little more pragmatic, and without telling you to forget about your highest aspirations,

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After 34 years helping to build Boardroom Inc. (working with some of the best copywriters who have ever lived)–and now four years into my “new career” of paying forward all I have learned–I am as convinced as ever that being a great copywriter is not just reserved for those who have it listed at

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This post is in two parts…kind of like “the card” and then “the gift.” And be polite—read the card first! 🙂   Part one: Share the love  I love Valentine’s Day. I would have included a heart emoji above but I don’t know how to do that in this email delivery system. Next week

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I’m all for killer offers and compelling calls to action (CTA’s)—but it was obvious during the Titans Mastermind meeting two weeks ago in Miami that the marketing  landscape is changing quite a bit and almost on a daily basis.  And I think it is for the better. We had an all-star cast of guest

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While I am not a huge heavy metal fan, Metallica’s Enter Sandman is one of my favorite songs because it always reminds me of one of my heroes, Mariano Rivera. (The song was played every time Rivera entered a game—he was a baseball player—and I think after you learn more about him, you might become at least

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“Over lunch, a colleague’s young nephew asked me how we tweeted before the Internet. Pneumatic mail tubes and a lot of stationery, kid”                                          -Lester Wunderman on Twitter 3/25/12   We lost one of the pioneers of

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One of my favorite movies of all time is Amadeus, which if you haven’t seen it, is a fictionalized biography about Wolfgang “Amadeus” Mozart which follows Italian composer Antonio Salieri’s rivalry with Mozart at the court of Emperor Joseph II. One of my favorite scenes in the film (actually one of dozens that are so

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There are a lot of ways to be a hero to your audience…and the best combination to do that is to show off your super powers while at the same time calling out the villain (or villains) that you and your audience equally despise (i.e. villains who are holding you back from success and

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David Ogilvy has my back. How do I know? Well it says so on the mug I drank my coffee from this morning! Also, Dan Kennedy assured me in his endorsement of my new book Overdeliver(due out in April), that Ogilvy would still have my back if he was around today: “Ogilvy was right when

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I want to talk about your “voice” today…both literally and figuratively. And I hope you didn’t find the subject line too jarring…it’s actually the title of a book by Jerry Weintraub. If you never heard of him, he was a pretty big deal in Hollywood over many decades: He was the first person to

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Copywriting is not a commodity. Although if you sit where I sit, you might think that hiring a copywriter should be as easy as putting a listing on craigslist—because I get this question showing up many times per week in my In Box: “Do you know a good copywriter?”  Of course the answer is

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Believe it or not, the Titan I want to talk about this week is not a direct marketer…or is he? I quote him often and written about him before…and I just came across a quote from him that I had not heard despite reading so much of his writing (although it’s disputed whether it’s really his—I

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“The most dangerous number in business is one”                                                                                             At

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Two years ago on Thanksgiving I was sitting at my dining room table with 20+ relatives—including my Mom (who is a spry 93), my wife and kids, siblings, cousins, nephews and nieces–and there might have been a stranger or two who wandered in because they heard the legend of my late Aunt Elaine’s sweet

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RFM is not a rule of thumb of direct marketing. It’s way bigger than that. The more I study it in the context of all we do online and offline today, selling products and services, it is abundantly clear that RFM is actually a foundation of human behavior. I have an additional spin on

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When I was a freshman in college, thinking about becoming an English major, the last thing on my mind was “statistical significance”…of anything. I think the only statistic that was on my mind was how many unemployed English majors there were and whether my parents would be paying tuition for my sophomore year once

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There are so many ways to become a master in all you do. In his book Outliers, Malcolm Gladwell lays out the “10,000 hour rule” which is the principle that 10,000 hours of “deliberate practice” are needed to become world-class in any field. For you math types, he’s calculated that as simply a matter of practicing

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In the TV show “Who Wants To Be a Millionaire,” when contestants are on the hot seat answering trivia questions for big bucks, one thing they can do when they are stuck is “phone a friend” for help. I just completed two and half days of Titans Master Class and watched in amazement as Jay Abraham

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“Music is essentially 12 notes between any octave – 12 notes and the octave repeats.  It’s the same story told over and over, forever. All any artist can offer this world is how they see those 12 notes. That’s it.”   -Bobby Maine (played by Sam Elliott) in “A Star is Born” (2018)   Not everyone

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Being a movie buff, whenever someone refers to the story about Moses receiving The Ten Commandments, I picture Charlton Heston delivering some pretty good rules of thumb to live by. But wait…there’s more. Having just completed the final editing of the manuscript of my new book,Overdeliver: Build a Business for a Lifetime Playing the

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