If you are someone who only seeks fame and the roar of the crowd, this blog post is not for you. However, if you are someone who gets total satisfaction from being the world’s best at what you do–whether anyone sees you do it or knows you are doing it–please read on. In marketing,

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When I joined my first mastermind group in 2009, it was called “The $25,000 Group” …which seemed odd at the time (i.e. naming a group by its price tag). But looking back, it was Genius. In 2010, there were far fewer high-priced masterminds…$25,000 was at the highest end…and its founder (my good friend and

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Joel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figure growth exclusively

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Death is part of life…but you know that already. 🙁 But how do you/we make sure the people who pass are always remembered? Well…by documenting the remembrance. I’ve written numerous times over the years about my favorite children’s movie (that is really for adults…I love when that happens) …called Coco. The premise of the

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There is good news and bad news about being someone’s “partner” in business. Being with someone in a business marriage that is symbiotic, where both parties benefit from that marriage, with little sniping and even less “trying to get the advantage” every step of the way, is always blissful. However, most people only “talk

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When I launched Titans Marketing in 2015, a very creative friend of mine suggested that I call my new company, Dinosaurs and Cowboys.This set off a chain reaction of random branding strategies …and despite not naming my company that way, it’s been a fun ride using the comparison throughout the nine years Titans Marketing has been roaming the

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Ben Settle is the Founder and Copywriter at Email Players Newsletter, an offline paper and ink newsletter packed with information and tips on how business owners can turn their email marketing campaigns from lukewarm contacts into new clients and customers. Over the past 15 years, he has written ads and created email campaigns and

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Ryan Lee is the Co-founder of bone + BREW, the world’s first caffeinated, instant-flavored bone broth. He is an accomplished entrepreneur who has founded several successful companies, including Freedym, a popular streaming platform for family-first entrepreneurs, and Rewind, a nutrition company focusing on fighting inflammation. Ryan is a renowned speaker and author of The

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I’m a podcast junkie. And until very recently I let everyone else do the podcast building and I just sat back as a guest on over 200 of them, spreading my “marketing and copywriting propaganda.” Then I looked up the definition of propaganda: prop·a·gan·da /ˌpräpəˈɡandə/ noun information, especially of a biased or misleading nature,

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Dan Kennedy is the Founder of Magnetic Marketing, an industry leader providing cutting-edge, market-tested business mentorship, ideas, solutions, and support to maximize the success of entrepreneurs and business owners. As one of the most revered marketing advisors globally, he is the Direct Response Marketing Strategist at NO B.S. INNER CIRCLE, where he has taught

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I couldn’t outrun the gazelles…so I just outworked them. -Martin “Marty” Edelston (February 14, 1929-October 2, 2013) A novice says, “I’ve already heard that;” a master says, “Ah…thank you for the reminder.” -Sean Stephenson (May 5, 1979-August 28, 2019)Sean Stephenson #Sean365 Those of you who have been part of my online family for any

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Dan Kennedy has gotten it right…unless you’re not Dan Kennedy.What he has gotten right:How to create maximum impact and influence by practicing one word.Scarcity.Become a scarce resource, produce value, and you will never be at a loss for clients.That’s the short version.Dan has 10 more ways to do it…if not more.It’s not as easy

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A beginner’s mentality is a mindset that will serve you well throughout your lifetime.That means having this mindset when you are actually a beginner; and retaining it even more when you achieve mastery.I might be taking a little poetic license here—excuse me if I do (and feel free to correct me)—but I surveyed quite

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While speaking with legendary copywriter, teacher and coach, John Carlton 10 years ago, he said something that has stayed with me…and it has resurfaced again today…and it is as timely as ever. If you have ever had the privilege to chat with John, you know conversation usually turns into a “rant” (or series of rants) …and

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In the middle of the pandemic in 2020, I wrote a post that debunked the importance of email open rates…but 2020 was a long time ago. 🙂I’m not reversing my thesis…just revising it a little bit…in the wake of what’s coming down the pike on February 1st.I encourage you to read the P. S.—it’s

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I got into a fascinating email thread with a “graduate” from the most recent Breakthrough Advertising Bootcamp regarding a follow up “9-word Dean Jackson style email” I sent him with the subject line:Are you still fascinated with Gene Schwartz and game changing marketingOK…I know it’s 11 words. 🙂 I was trying to interest him in a membership

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I appeared on a podcast three years ago and the first question was a doozy. Shortly after that, I had a discussion with marketing superstar Todd Brown on that same question. And just this week, during a Titans Xcelerator call, the topic came up again. The universe is telling me that I need to

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I recall many years ago there was an award given for winning direct mail packages that remained a control for at least 5 years. I always thought this was curious…was it a control for 5 years because it was so invincible or because the marketer wasn’t testing enough? [NOTE: For this post, I’m defining

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In the 1976 film, All the President’s Men, which depicts the Watergate investigation (do any of you remember what that was?), there is a character named “Deep Throat” who meets the eager reporters (Bob Woodward and Carl Bernstein) in a parking lot where he feeds them information slowly, over time, which builds to the climax of

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