Comments on: Deeply and Irrevocably Personal…

By: Marketing secrets from the 12th century — Brian Kurtz

Marketing secrets from the 12th century — Brian Kurtz — Fri, 19 Apr 2019 00:09:30 +0000

[…] me a lot…and even though I sometimes sell you something…whether it is my Titans materials, the Bill Jayme swipe file…or the classic books Breakthrough Advertisingand The Brilliance Breakthrough by Gene […]

By: The view from above ground — Brian Kurtz

The view from above ground — Brian Kurtz — Wed, 03 Apr 2019 01:56:49 +0000

[…] I am inviting to my dinner party Dick Benson, Fred Catona, Jim Rutz, Gene Schwartz, Bill Jayme, Rodney Friedman, Lee Epstein, Adolph Auerbacher, Scott Haines, Audri and Jim Lanford, Bob […]

By: Marketing by walking around — Brian Kurtz

Marketing by walking around — Brian Kurtz — Thu, 28 Mar 2019 05:39:33 +0000

[…] If you would like to hear more about the legend of Bill Jayme and why he is considered one of the best and most beloved copywriters ever, please read “Deeply and Irrevocably Personal.” […]

By: Reace Stanford

Reace Stanford — Thu, 18 Oct 2018 18:15:09 +0000

“Why ‘Overdeliver’ is not a word but should be”.

By: Being young has nothing to do with it — Brian Kurtz

Being young has nothing to do with it — Brian Kurtz — Sat, 13 Oct 2018 14:45:43 +0000

[…] finally, Bill Jayme cut right to the chase when he said that the outer envelope (i.e. headline) was like the “…hot […]

By: Assessing your assets — Brian Kurtz

Assessing your assets — Brian Kurtz — Sat, 14 Jul 2018 01:18:28 +0000

[…] I recently talked about the power of swipe files and why every successful copywriter and marketer has elaborate systems to catalog anything and everything they can build upon for their own future promotions. […]

By: Give me the bad news first… — Brian Kurtz

Give me the bad news first… — Brian Kurtz — Sat, 07 Jul 2018 01:57:55 +0000

[…] “Deeply and irrevocably personal” […]