Comments on: Fish oil and a direct marketing rule of thumb… https://www.briankurtz.net/fish-oil-and-a-direct-marketing-rule-of-thumb/ Sun, 21 May 2017 16:29:04 +0000 hourly 1 https://wordpress.org/?v=7.0.2 By: Kurt https://www.briankurtz.net/fish-oil-and-a-direct-marketing-rule-of-thumb/#comment-740 Sun, 21 May 2017 16:29:04 +0000 https://www.briankurtz.me/?p=880#comment-740 Brian,

Just finished watching the video you posted “where babies come from” and read this article about RFM.

I’m a big fan of marketing education around “core principles” which was discussed in the interview as well as evidenced by the books “The Advertising Solution” & “Breakthrough” (both of which I purchased recently).

Along those lines, do you have any recommended reading or books that flesh out RFM a bit more? I’d love to read more, but would love a recommendation on where or who to read from your perspective.

Thank you,

Kurt

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