Comments on: How my insomnia led to $200 million in sales… https://www.briankurtz.net/how-my-insomnia-led-to-200-million-in-sales/ Thu, 21 Nov 2019 18:33:59 +0000 hourly 1 https://wordpress.org/?v=7.1.2 By: The copywriter in the coal mine — Brian Kurtz https://www.briankurtz.net/how-my-insomnia-led-to-200-million-in-sales/#comment-880 Mon, 22 Jan 2018 01:36:55 +0000 https://www.briankurtz.me/?p=683#comment-880 […] And going from direct mail to TV with these health books, back to direct mail with the TV offer, then online with the new offer, and back to TV with additional shows, this “franchise” probably created revenues north of $200 million for Boardroom. […]

]]> By: Testing…testing…anyone there? — Brian Kurtz https://www.briankurtz.net/how-my-insomnia-led-to-200-million-in-sales/#comment-869 Mon, 15 Jan 2018 01:43:16 +0000 https://www.briankurtz.me/?p=683#comment-869 […] Our incredibly lucrative infomercial business was our greatest multi-channel success story which I chronicled in a previous post entitled,“How my insomnia led to over $200 million in sales.” […]

]]>