April 11, 2024

In October of 2019, after suffering a near fatal stroke earlier in that year, I got back on the horse and did a series of speeches and presentations to continue to fulfill my obligation to teach what I know…and I am so glad I am still here to do it.

I called it my “Back from the Dead Tour” and it was exhilarating.

I was so grateful then…as I am now…to everyone for their support then…and now.

And five years since almost leaving this wonderful world, it just got more wonderful:

I get to celebrate my daughter’s wedding on April 14th!

Survival was so worth it. 🙂

If you want to read my reflections about that fateful day in April of 2019, and the aftermath (it’s actually all good news!), click here which will take you to my post, “The View from Below Ground.”

Being above ground today to share so much joy with family and friends is soooo much better than the alternative.

Also, this week, unbeknownst to him and acting as my spirit animal, my buddy Joe Polish sent an email that was timely (to 2019) with the subject line:

“Is this the greatest copywriting panel ever assembled?”

The panel took place at the Genius Network Annual Event, an assembly of 400 of the most impactful entrepreneurs in the world…and it’s magical.

I’ve been a member of Genius Network for over a decade and I am a lifer.

Wouldn’t have it any other way.

And participating in that panel was the highlight of my “Back from the Dead Tour” in October of 2019.

Sitting in on a copywriting panel often makes me feel like an interloper (I know—if I tell you I am “a copywriter wannabe” you’ll have my head) …but being on this panel with four of my heroes, I was clearly “the guy who worked with all the best copywriters” …and they are the real deal.

It was a blast sitting with John Carlton, Craig Clemens, Parris Lampropoulos and Richard Viguerie (with moderators Joe and the uber talented Jennifer Hudye), waxing poetic about the industry we have known and loved for a combined 200 years (and that’s 200 years of cumulative wisdom, not one year’s experience for 200 years).

Some of the things we shared on the panel (which Joe shared in his email):

  • Brian Kurtz explains why the best copywriters in the world aren’t the best writers (and two actions that are more important than writing)
  • John Carlton and Craig Clemens share their best definitions of “copy” for 10x’ing your success
  • Richard Viguerie talks about his “Four Horsemen of Marketing” (get these four right, and business becomes A LOT easier)
  • Parris Lampropoulos, Craig and Brian share the biggest mistakes entrepreneurs make when it comes to hiring and working with copywriters
  • Craig Clemens recommends every entrepreneur read THESE three copywriting books
  • A step-by-step process for strategizing and writing winning copy
  • A common characteristic of almost all successful promotions that have mailed millions (PLUS: One of the simplest “attention-getting” strategies you can use to make your copy work more effectively)
  • How to determine the right compensation when you want to hire a great copywriter
  • MYTH: Long copy doesn’t work. FACT: It can work EVEN BETTER in an age of short attention spans IF you do THIS…
  • A discussion of the biggest copy changes in the age of social media and the internet…AND what they think about the future of copy

All right…I’ll stop teasing and just share the entire presentation with you, courtesy of Joe.

See below.

However, you are required to think about me living large and dancing at my daughter’s wedding while you watch it. 🙂

Just hit the play button on my face in the picture and enjoy.



P.S. Another piece of serendipity that also happened this past week is that the weekly release of my new Timeless Marketing Podcast just happens to be an interview I did with Joe Polish on the publication of his new book, What’s In It For Them?

I know you will enjoy our conversation regarding what it really means to be a giver…from a giver of epic proportions.

Give a listen here and let me know what you think.

P.P.S. And if you watch any part of “The Greatest Copywriting Panel Ever Assembled,” let me know if Joe’s hyperbole was justified. 🙂

About the author 

Brian Kurtz

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