As would be expected, Brian Kurtz has put together a definitive presentation of direct marketing in Overdeliver. Pros will find it fascinating. Those new to the disciplines will find a vital crash course. Ogilvy was right when he ranted to his own agency's staff that only the mail-order people knew what the hell they were doing, and were Ogilvy alive, he would applaud Brian's work here.

For more than 40 years Brian Kurtz has quarterbacked some of the most successful product launches and top-tier businesses in the history of direct response marketing. His book Overdeliver reveals the most effective strategies and street-smart secrets he’s learned along the way, as well as golden nuggets of advice he’s gained from the world’s most respected direct response marketing stars in each core specialty. Any one of the gems Brian shares could mean the difference between your next campaign winding up an embarrassing flop or a champagne-popping blockbuster.

The core principles of productive direct response marketing are being lost today in the mess of quick-fix social media and branding - and Brian is one of the rare few individuals on this earth that are a true master of the topic.

Brian has forgotten more about marketing and sales than most newcomers will ever discover.

Brian was one of the wunderkinds that practically invented DM publishing in the 1980s, and he was also one of the elder statesmen of the industry that guided its transition from paper to electronic in the 2000s. His capacity to see in his colleagues their best talents and qualities is what has made him such a central and respected person in our industry. His book Overdeliver is a must-read.