Have you ever heard of a “forever sneaker?”I don’t know about you, but my sneakers age by the month…rarely last a year…so when I was sent an article from a friend a couple of years ago from The Wall Street Journal titled, “The 100% Recyclable Running Shoe That’s Only Available by Subscription,” I was intrigued.A Swiss sportswear ...

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Jason Fladlien is the Co-founder of Rapid Crush, Inc., a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena.  Known for his unique journey from a Hare ...

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When I was a lad, fresh out of college and working my first job in the hustle and bustle of New York City, it was an exciting time.Everything was new…not all “good new”…given the fact that I wouldn’t have a month off from Christmas until the end of January anymore. 🙁But new was exciting ...

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Rich Schefren is the Owner of Strategic Profits, a company situated in Delray Beach that focuses on providing entrepreneurs with the insights and solutions they need to generate more money, expand their businesses, and enjoy more time off. He is celebrated for his pioneering work in the marketing and advertising industry since 2002, with ...

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Today’s topic is one that I’ve had decades to think about…which based on the subject line, means this will be a shorter blog post. I can hear many of you applauding already. 🙂 That is, I get some “complaints” each week that my Sunday posts are too long. Not to worry…I have thick skin. ...

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Two years ago, I wrote a blog post to celebrate my mom’s 97th birthday. And sadly, a month later, she passed away (in her sleep, peacefully). Those of you who have been part of my online family for a while know about my mom, an expert in direct response marketing (and the concepts covered ...

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Growing up in the world of direct mail in the 1980’s, I had many role models. Most were personal mentors; but many were companies (led by amazing leaders who became mentors) who I paid close attention to and watched everything they did. We just lost one of those marketing leaders…and he deserves a lot ...

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Chris Haddad is the Founder and CEO of Digital Romance, Inc., a leading provider of digital solutions and services for relationships. He is a renowned direct-response copywriter and entrepreneur. He has created several top-selling programs on ClickBank, such as “Text The Romance Back,” “Text Your Ex Back,” and “The Language of Desire,” leveraging his ...

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Basking in the afterglow of my daughter’s wedding, a quote came to mind…one that seems to come up all the time in my mind…so why not immediately after one of the most amazing experiences of my life? “Marketing isn’t everything. It’s the only thing.” I am not trying to diminish the experience when I ...

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Mike Koenigs is the Founder of Superpower Accelerator, a program that helps business owners identify and monetize untapped opportunities in their business. Committed to transforming business owners into influential thought leaders, he has helped over 61,000 clients get attention and multiply revenue. Mike is a 13-time #1 bestselling author, marketer, serial entrepreneur, angel investor, ...

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Perry Marshall is a renowned business strategist and author, recognized for his expertise in the fields of online marketing, Google AdWords, and sales strategies. His works include best-selling books for entrepreneurs and marketing professionals.  With a career spanning over two decades, Perry has established himself as a thought leader, constantly pushing the boundaries of ...

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In October of 2019, after suffering a near fatal stroke earlier in that year, I got back on the horse and did a series of speeches and presentations to continue to fulfill my obligation to teach what I know…and I am so glad I am still here to do it. I called it my ...

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The recent Breakthrough Advertising Bootcamp ended with a crescendo…with the last call being all about how Gene Schwartz “created” his copy.We showed a portion of a presentation Gene gave in the 1990’s…where he spoke his classic line:“Copy is not written. Copy is assembled”And assemble he did.From “assembling” an environment suited to do his best thinking and ...

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Joe Polish is the Founder of Genius Network, an exclusive group of renowned and successful entrepreneurs. He is an established marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue.  Additionally, Joe is the Founder and President of Piranha Marketing and the ...

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If you are someone who only seeks fame and the roar of the crowd, this blog post is not for you. However, if you are someone who gets total satisfaction from being the world’s best at what you do–whether anyone sees you do it or knows you are doing it–please read on. In marketing, ...

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When I joined my first mastermind group in 2009, it was called “The $25,000 Group” …which seemed odd at the time (i.e. naming a group by its price tag). But looking back, it was Genius. In 2010, there were far fewer high-priced masterminds…$25,000 was at the highest end…and its founder (my good friend and ...

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Joel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figure growth exclusively ...

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