I’m a podcast junkie. And until very recently I let everyone else do the podcast building and I just sat back as a guest on over 200 of them, spreading my “marketing and copywriting propaganda.” Then I looked up the definition of propaganda: prop·a·gan·da /ˌpräpəˈɡandə/ noun information, especially of a biased or misleading nature, ...

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Dan Kennedy is the Founder of Magnetic Marketing, an industry leader providing cutting-edge, market-tested business mentorship, ideas, solutions, and support to maximize the success of entrepreneurs and business owners. As one of the most revered marketing advisors globally, he is the Direct Response Marketing Strategist at NO B.S. INNER CIRCLE, where he has taught ...

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I couldn’t outrun the gazelles…so I just outworked them. -Martin “Marty” Edelston (February 14, 1929-October 2, 2013) A novice says, “I’ve already heard that;” a master says, “Ah…thank you for the reminder.” -Sean Stephenson (May 5, 1979-August 28, 2019)Sean Stephenson #Sean365 Those of you who have been part of my online family for any ...

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Dan Kennedy has gotten it right…unless you’re not Dan Kennedy.What he has gotten right:How to create maximum impact and influence by practicing one word.Scarcity.Become a scarce resource, produce value, and you will never be at a loss for clients.That’s the short version.Dan has 10 more ways to do it…if not more.It’s not as easy ...

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A beginner’s mentality is a mindset that will serve you well throughout your lifetime.That means having this mindset when you are actually a beginner; and retaining it even more when you achieve mastery.I might be taking a little poetic license here—excuse me if I do (and feel free to correct me)—but I surveyed quite ...

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While speaking with legendary copywriter, teacher and coach, John Carlton 10 years ago, he said something that has stayed with me…and it has resurfaced again today…and it is as timely as ever. If you have ever had the privilege to chat with John, you know conversation usually turns into a “rant” (or series of rants) …and ...

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In the middle of the pandemic in 2020, I wrote a post that debunked the importance of email open rates…but 2020 was a long time ago. 🙂I’m not reversing my thesis…just revising it a little bit…in the wake of what’s coming down the pike on February 1st.I encourage you to read the P. S.—it’s ...

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I got into a fascinating email thread with a “graduate” from the most recent Breakthrough Advertising Bootcamp regarding a follow up “9-word Dean Jackson style email” I sent him with the subject line:Are you still fascinated with Gene Schwartz and game changing marketingOK…I know it’s 11 words. 🙂 I was trying to interest him in a membership ...

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I appeared on a podcast three years ago and the first question was a doozy. Shortly after that, I had a discussion with marketing superstar Todd Brown on that same question. And just this week, during a Titans Xcelerator call, the topic came up again. The universe is telling me that I need to ...

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I recall many years ago there was an award given for winning direct mail packages that remained a control for at least 5 years. I always thought this was curious…was it a control for 5 years because it was so invincible or because the marketer wasn’t testing enough? [NOTE: For this post, I’m defining ...

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In the 1976 film, All the President’s Men, which depicts the Watergate investigation (do any of you remember what that was?), there is a character named “Deep Throat” who meets the eager reporters (Bob Woodward and Carl Bernstein) in a parking lot where he feeds them information slowly, over time, which builds to the climax of ...

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The end of the year is a wonderful time for reflection…to celebrate our wins…think about what we learned…and to spend time expressing gratitude to those who helped us with those wins and learnings. The end of the year is also a good time to think deeply about our businesses…and the deeper I go, the ...

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In his book The Road Less Stupid, Keith Cunningham (entrepreneur, speaker, author, and business guru) suggests that these three questions should be asked prior to making any major business decision:1. What is the upside?2. What is the downside?3. Can I live with the downside?And I would add a fourth:4. Can you identify, protect (and even exploit) ...

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I received this email from someone in my online family this past week:I know you started off as a list manager. Do you know of or maybe you have a course on how to pick or segment lists? All the great copywriters agree this is the most important part. I can find a lot ...

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On November 22nd 60 years ago, everything changed.It was the day that President John F. Kennedy was assassinated…and it rocked the world.While I was alive at the time (I was 5 years old) I didn’t really comprehend it…all I knew was that every adult was glued to the TV for days…and a lot of people were ...

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I attended a football game 20 years ago where I ended up in the middle of a fight in the stands.I didn’t start it…read on so you’ll learn why I couldn’t have started it in this lifetime (or multiple lifetimes) …but it illustrates the ultimate lesson about why misplaced hero worship rarely (if ever) pays out.Not ...

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If you can make one heap of all your winningsAnd risk it on one turn of pitch-and-toss,And lose, and start again at your beginningsAnd never breathe a word about your loss……Yours is the Earth and everything that’s in it. This is from a poem called If— by Rudyard Kipling…but it might as well have been titled ...

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In 2016 I wrote a post titled, “Masterminding at the Pentagon…or anywhere” …and in it, I included an article I was interviewed for from Forbes.com, titled, “Here’s The Most Valuable Business Lesson This Marketing Legend Shared With Troops At The Pentagon.” Outside of the lesson coming from a “marketing legend in his own mind” (I am far from a ...

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Stops four and five of my “marketing-by-walking-around-tour” over the past month were as illuminating as the first three…and if you missed my post from last week, “Friends with benefits,” which describes my adventures in Dallas, Nashville and Sundance (three distinct and unique experiences) click here.Note: This is not an ongoing series or travelogue…no cliffhangers…and you ...

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If you are a CEO, president, owner (or in any senior position of your company)—or even if you’re not—I maintain that having your “boots on the ground” is part of your “job” …no matter how much you delegate to others.From Wikipedia:The origin of the term [“management by walking around”] has been traced to executives ...

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