How did we advertise in the “good old days” when there was no email, Internet, product launches, VSL’s, Facebook and a myriad of other media? And if you were a small mom and pop retail or service company, how would you know how to advertise if you never read a Dan Kennedy book or ...

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Kevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed their ...

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Whenever someone in one of my mastermind groups (or anyone else) says, “I should write a book,” my first reaction is, “there are no shoulds.”Since the notion of “writing a book” has so many permutations and dimensions…and there are experts everywhere (some good and some not so good) to coach you on how to ...

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Chris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds across the USA, Mexico, ...

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I found this in my archives this week…and whether it’s still true or not, it doesn’t matter because it supports my thesis for today 🙂 :According to a fact sheet from the Small Business Administration, [a] substantial amount of family wealth is in business ownership.On average, the self-employed are wealthier than the non-self-employed.It’s hard ...

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David Deutsch is an internationally renowned direct response copywriter and marketing strategist, boasting decades of experience crafting and overseeing successful direct mail and online campaigns for top-tier clients like Procter & Gamble, Agora, and Boardroom Inc. (now Bottom Line Publications). He also dedicates his expertise to training, coaching, and mentoring copywriters, copy teams, and ...

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“Envy is an issue of self-worth. When you feel like you’re not enough, you fear you’ll never obtain what others have.”-Sean Stephenson #Sean365 I’ll take Sean’s quote a step further: When you experience envy, it will make you ill. And not being healthy, physically or emotionally, will make it impossible to obtain what you ...

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Jule Kim is the Founder of Advice Actually and an executive coach specializing in overcoming imposter syndrome, particularly among high-performing individuals such as CEOs and aspiring executives. With her career starting in photography and transitioning after a self-realization journey, Jule offers an empathetic perspective shaped by her experiences growing up as a Korean American ...

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“If you can’t advertise yourself, what hope do you have of advertising anything else?” -David Ogilvy As marketers, copywriters and entrepreneurs, it is critically important to never lose our confidence…and to be able to talk about our passions, expertise and accomplishments in a way that conveys trust so that people will buy from us ...

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The legendary newscaster, journalist, and Renaissance Man, Hugh Downs, passed away four years ago at 99 years old…and it was the fullest 99 years of life of anyone I have ever known. As you know I am committed to remembering those who have contributed to my life and career on a regular basis…with special ...

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Carline Anglade-Cole is a 3X award-winning direct-response copywriter, author, and consultant. With over 30 years of experience in direct marketing and a track record of crafting compelling direct mail packages and web pages, she has secured a 100% success rate on projects for major companies, such as NatureCity. Carline’s exceptional skills in storytelling and ...

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“Whatever you are, be a good one.” – Abraham Lincoln I attended my fifth Rolling Stones concert last week…yes, those Rolling Stones…better known as the “lucky genes club.” Two of the original members (Mick Jagger and Keith Richards) are still rocking at 80 years old…while Ronnie Wood (who joined the group in 1975, almost ...

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Have you ever heard of a “forever sneaker?”I don’t know about you, but my sneakers age by the month…rarely last a year…so when I was sent an article from a friend a couple of years ago from The Wall Street Journal titled, “The 100% Recyclable Running Shoe That’s Only Available by Subscription,” I was intrigued.A Swiss sportswear ...

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Jason Fladlien is the Co-founder of Rapid Crush, Inc., a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena.  Known for his unique journey from a Hare ...

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When I was a lad, fresh out of college and working my first job in the hustle and bustle of New York City, it was an exciting time.Everything was new…not all “good new”…given the fact that I wouldn’t have a month off from Christmas until the end of January anymore. 🙁But new was exciting ...

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Rich Schefren is the Owner of Strategic Profits, a company situated in Delray Beach that focuses on providing entrepreneurs with the insights and solutions they need to generate more money, expand their businesses, and enjoy more time off. He is celebrated for his pioneering work in the marketing and advertising industry since 2002, with ...

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Today’s topic is one that I’ve had decades to think about…which based on the subject line, means this will be a shorter blog post. I can hear many of you applauding already. 🙂 That is, I get some “complaints” each week that my Sunday posts are too long. Not to worry…I have thick skin. ...

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