Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

by Brian Kurtz

If you have a vision or a mission in life, why not share it with millions (instead of dozens)?

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?

That is what this book is all about.

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal clear road map to grow your business, make more money and maximize your impact.

Plus, if you buy using the link below you’ll get access to The Overdeliver Collection, one of the most amazing collections of “direct response greatness” ever assembled (which also honors all of Brian’s mentors, living or dead).

Breakthrough Advertising

by Eugene M. Schwartz

This is the most important book ever written about persuasion, copywriting, marketing and human behavior.

It was first published in 1966 by legendary copywriter Gene Schwartz, and not one word has been changed, and it remains 100% relevant to marketers and copywriters today.

And while many think this classic book is only about creative, copywriting and direct marketing, it is more importantly about human behavior…how we can predict it in advance and how we need to be immersed in what it takes to understand why people do the things they do at the deepest level.

This is the only place to buy this classic at the lowest price available.

The Brilliance Breakthrough: How To Talk And Write So That People Will Never Forget You

by Eugene M. Schwartz

Everyone writing or practicing copywriting needs as much Gene Schwartz in their life as possible.

Inside this book, you’ll learn how to write what Schwartz calls “word pictures.”

When your copy shows the reader something instead of simply telling, the response to your copy can’t help but go up. Like a thermometer on a hot day.

To help you get the most out of this book, we also created a workbook to go along with it. Think of it like mad libs for your copy. If you can follow along, go through the exercises and fill in the blanks you’ll find that by the end you’re writing copy that’s more persuasive and you’ll have more fun writing it too.

And that is whether you are writing promotion copy, an email to a friend or an associate, or a letter or any type of correspondence to anyone.

Titans of Direct Response

(12 video discs, swipe files, interviews from the 2014 event)

In 2014, a legendary group of direct response masters came together for an event called the Titans of Direct Response. This is the product that packages that event into a box of amazingness.

Dan Kennedy, the keynote speaker, called it the “…event of the decade.”

For two days luminaries and heroes, in addition to Dan Kennedy, such as Gary Bencivenga, Joe Sugarman, Perry Marshall, Fred Catona, Ken McCarthy, Jay Abraham, Greg Renker, David Deutsch, Parris Lampropoulos and others came together to share their timeless insights from their decades of experience in marketing and copywriting.

This is something that should be part of everyone’s library as a collector’s item—and more importantly to learn valuable, eternal lessons from the Titans.

Read this or Die. The Lost Files of Jim Rutz

Jim Rutz was one of the greatest copywriters of all time.

And he was one of the most colorful characters this business has ever seen as well.

If you are a working or aspiring copywriter, you owe a debt of gratitude to Jim whether you have ever heard of him or not—both in terms of how he set the stage for how the best copywriters get paid (royalties)…and that he left an incredible body of work which this product represents.

After Jim passed away, his sister Ginger reached out to let me know about Jim’s private collection of swipe files, controls and other copy he’d been working on and collecting that hadn’t seen the light of day (or was buried in boxes)

With her help, and the help of three young copywriters, we put this package together to honor Jim…along with interviews, video and never before seen correspondence from a true icon.

The bill jayme collection

In his prime, Bill Jayme was the most sought after copywriter in the world.

He had a two year waiting list of clients who wanted him to write a direct mail package for them…and he fulfilled them all, with a style that was a mix of poetry and sales copy.

There was no one like him at the time…or since.

After he passed away, his partner (and expert designer) Heikki Ratalahti worked with me to create a USB thumb drive of every direct package Bill Jayme ever wrote—210 individual direct mail efforts in PDF format for 138 different mailers in all categories.

The single USB is indexed by category and completely searchable.

Plus, we added a bonus of Bill himself presenting live.

Many years ago we sold the boxed sets at $395 but I have reduced the price to enable more people to own this priceless swipe file from one of the true masters.

The Advertising Solution: Influence Prospects, Multiply Sales and Promote Your Brand

by Craig Simpson with Brian Kurtz

With lessons from the legends Robert Collier, Claude Hopkins, John Caples, David Ogilvy, Gary Halbert, Eugene Schwartz, Brian’s first book, written with direct mail expert Craig Simpson, is a reference and resource book that should be part of every direct marketer’s library...including copywriters, practitioners and students.