You may recall my statement, “overdelivery is dangerous…don’t do it” two weeks ago in my post, “Lose when you win. Win when you lose”.I repeated that sentiment this week on a podcast when I titled my interview, “The downside of over delivering.”In both cases I was lying with a purpose. :-)I “open” with quotes like ...

I almost fell off my chair while sitting in a mastermind in early 2017 where some of the best online marketers in the world were complaining about how badly their launches and marketing campaigns performed in late 2016, from September through November.As you may or may not recall, there was a presidential election in ...

Anyone who ever tells me that they want to fight something based on “principle,” will never get my support. I know that sounds harsh. Fighting a war with an endless series of battles, leading to nothing significant in the end, is just not meaningful. Put more simply: “Principle” is a mirage. I could end ...

One of the most instructive pieces of research a marketer or copywriter can do is to study 5-star and 1-star reviews on Amazon for the books their core audience is reading. It’s one of the best ways (in addition to joining forums and groups where your customers and prospects hang out) to get into ...