During the most recent Titans Mastermind meeting, copywriting superstar Parris Lampropoulos talked about how he uses comedy writing and music composition to teach his “copy cubs” about direct response copywriting. It’s far from a farfetched notion…and one that spurned a lively discussion…and inspired me to share my thoughts with you (again) about another form of entertainment ...

With my Titans Mastermind being held this week…followed by a short vacation (and I know you’re thinking, “why do you need a vacation, Brian when you don’t even work anymore?”)…I went to my blog archives and pulled one out that has been a favorite of many of you…originally published in 2015 or 2016…and the lessons still ...

As I prepare for my Titans Mastermind meeting this week—only our second live event since January of 2020 (and I am looking forward to it!), I wanted to share one of my favorite posts of the past about one of the greatest copywriters of all time…and there’s a good chance you have never heard of him. First ...

Those of you who have been in my online family for a while know about my mom, an expert in direct response marketing (and the concepts covered in my book, Overdeliver) …without actually realizing it. I like writing about her on her birthday, which became a virtual holiday after the release of Star Wars (you know, May the 4th be ...

When Dan Sullivan, the top coach for entrepreneurs in the world, taught an exercise in one of his Strategic Coach workshops (which I’ve attended four times a year for the past eight years), he began it with the phrase:“Who you are looking for is you” I was perplexed. It initially hit me as an egocentric concept. However, once Dan ...