Two years ago on Thanksgiving I was sitting at my dining room table with 20+ relatives—including my Mom (who is a spry 93), my wife and kids, siblings, cousins, nephews and nieces–and there might have been a stranger or two who wandered in because they heard the legend of my late Aunt Elaine’s sweet ...
RFM is not a rule of thumb of direct marketing. It’s way bigger than that. The more I study it in the context of all we do online and offline today, selling products and services, it is abundantly clear that RFM is actually a foundation of human behavior. I have an additional spin on ...
When I was a freshman in college, thinking about becoming an English major, the last thing on my mind was “statistical significance”…of anything. I think the only statistic that was on my mind was how many unemployed English majors there were and whether my parents would be paying tuition for my sophomore year once ...
There are so many ways to become a master in all you do. In his book Outliers, Malcolm Gladwell lays out the “10,000 hour rule” which is the principle that 10,000 hours of “deliberate practice” are needed to become world-class in any field. For you math types, he’s calculated that as simply a matter of practicing ...
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