During Titans Mastermind meetings, like the one this past week, I look for themes that flow through multiple discussions, speaker presentations and hot seats.  This time it was an oldie but a goodie:It’s easier to keep a customer than to get a new one. And there was also the kissing cousin:Promote to cold traffic with your second order ...

Two years ago at our Titans Mastermind in Miami, the genius marketer and email innovator Dean Jackson coined a phrase that has become part of my regular “riff” when it comes to using email for good as opposed to evil: “Fishing without bait” For Dean it is just one of many observations that eventually become part of the ...

You’re probably sick of me calling this list my “online family.”You need to know it’s not lip service…and since we know words matter, how you “name” anything is the first step to treating it with the proper respect.That’s why I do it…because I am especially respectful of the word “list.”My first job in direct marketing in ...

Overdeliver is not a word.I just checked again to make sure on The Google, The Wiki and with Merriam-Webster—it’s confirmed.And I have no plans to lobby the two Merriams or Webster (all deceased since 1880 anyway)…or Encyclopedia Britannica, who bought Merriam-Webster in 1964…or anyone else for that matter…to reconsider their folly in not recognizing this wonderful word into ...

Don’t worry…this is not a post about why clicks are more important than orders. I would never subject you to that…especially at the beginning of a new year. This post is about another kind of “click”…and whether you have heard the expression “clicks on a dial,” before or not, buckle up. Because, if you will allow me ...