If David Ogilvy can practice humility, we all can. Of course Ogilvy saying he’s a “lousy copywriter” might be a little too much self-deprecation…but it illustrates a point…and it is a good reminder that it’s OK to brag about our accomplishments but we also need to stay humble while doing so. I’ve told a ...
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” -David Ogilvy The subject line of this email was the best eighty cents I ever spent…and those of you who have been ...
So it’s another “Hallmark Holiday” in the U.S. today–this one is just to get some equal time for Dads when Mother’s Day is the one that really matters…down deep us Dads know that’s true. But I want to celebrate (whether you are a Dad or not) and I have two free gifts for you…however I need ...
Our industry lost two greats last week, Audri and Jim Lanford. I met Audri and Jim in January of 2000 when they hosted (with Jay Abraham), the “Billion Dollar Internet Strategy Setting Summit and Custom Marketing Makeover Process” . How’s that for an outrageous promise? It was one of those events like “The Bencivenga 100” or “The Titans of ...
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