Ken McCarthy is a renowned pioneer in the field of online marketing, credited with foundational contributions that have shaped the internet’s commercial landscape. He organized the first conference on the web’s business potential in 1994, featuring Netscape’s Co-founder Marc Andreessen, and authored the first article on email advertising published in a legitimate marketing trade ...
It was November of 2017 when I began my annual Thanksgiving blog posts.And it remains my favorite holiday.In 2023 I changed up my post a little…which I will continue today on the same theme…along with a bullet point summary of themes from the past 7 years of Thanksgiving posts.On November 22nd 61 years ago, ...
Adrian Savage is the Co-founder of EmailSmart, which specializes in boosting email marketing performance with advanced software tools and expert strategies. An email marketing maestro with over two decades of industry experience, Adrian brings a wealth of knowledge from a tech and analytical perspective. As a self-professed geek, he creates solutions that enhance email ...
During the “go-go 1980’s” in direct marketing, everyone seemed to have THE answer (i.e., the hot new technology or methodology), especially in the areas of database building, regression modeling and advanced list segmentation techniques through cooperative databases. Yes…people were into new stuff before the Internet too. And if any of the terms above do not ring ...
Brandon Austin Kinney is the Co-Founder of Calvin & Hodges, a full-service direct response advertising agency. Brandon has made a significant impact in the field of media buying, having spent over $100 million in direct response media. Well-known for his mastery of YouTube advertising, Brandon is a testament to the power of instinct and ...
From Legend to Icon That is the headline on the letter that accompanies the renewal bonuses sent to members of my Titans Xcelerator Mastermind who are renewing for their sixth year. No…I am not giving them away to you today…although I would if I could. 🙂 What I will do instead is share “why ...
Since it’s “election week” in the United States, I used a subject line today that I used right before the 2016 election (do you remember that one?) …to talk about anything but politics. 🙂 After all, there are thousands of news outlets for that…but where else other than this blog can you read about ...
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