I was having multiple conversations this week about how much we can learn from gangsters (and not because they are O.G.’s or “Original Gangsters”). And not because they are “gangstas” either. I’m talking about the most notorious bad guys ever…REAL gangsters. Black hats of the highest order. Guys who you would never want to break ...

A lot of people are on Facebook. Obviously. And they are on it a lot, sharing their most recent meal, offering up advice (whether you want it or not), showing before and after pictures of their incredible weight loss or how they achieved shiny new 6-pack abs in 6 weeks…or just ranting about something you may agree ...

There are many ways to gauge the effectiveness of your marketing messages…and while it is sacrilegious for a serial direct marketer to put marketing material (sales letters, email, display ads, Facebook ads) out into the marketplace simply “hoping and praying for responses,” without measurement, it happens all the time. Sometimes it’s due to irresponsibility. ...

I’ve got a 10 minute video to share with you this week which I delivered two years ago…and it’s still very timely today. Actually it will be timely forever.  I’ll explain. Fundamental marketing principles haven’t changed much over the past two years, despite what you might hear from your “friendly funnelers” or “pandemic pivoters.” ...

I was sent an article by a friend this week written by Joseph Epstein, one of the world’s great essayists and author of 31 books, so I thought it had some merit. The premise of his essay is: Every superior writer I have known, or known about, was a slow reader. That’s an intriguing ...