Because we are just past Thanksgiving in the U.S., and heading into peak holiday time globally, I want to do a flip on “Christmas cards in July” and talk about a July “incident” that I was made aware of this past June 27th–which is appropriate to talk about anytime during the year, including Christmas season. That’s why this ...

Three years ago, on Thanksgiving (it feels like 10 years after what we experienced in 2020 and 2021), I was sitting at my dining room table with over 20 relatives of all ages. Note: If you are outside the U.S., I promise some payoff with this post despite you not celebrating this very American ...

When I wrote “Email is a contact sport,” earlier this year, and just re-read it as I was preparing to teach the current “Breakthrough Advertising Bootcamp” about “states of awareness” and “levels of sophistication,” I came up with three more examples of marketing, contributing and connecting as contact sports (in addition to email). Simply put, creating lifetime value ...

During the “go-go 1980’s” in direct marketing, everyone seemed to have the answer (i.e., the hot new technology or methodology), especially in the areas of database building, regression modeling and advanced list segmentation techniques through cooperative databases. Yes…people were into new stuff before the Internet too. And if any of the terms above do ...