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Own your platform

Because we are just past Thanksgiving in the U.S., and heading into peak holiday ...

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“I want it to matter that we met”

Three years ago, on Thanksgiving (it feels like 10 years after what we experienced ...

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Lifetime value is a contact (collision?) sport

When I wrote “Email is a contact sport,” earlier this year, and just re-read it as ...

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How to explain anything to anybody

During the “go-go 1980’s” in direct marketing, everyone seemed to have the answer (i.e., ...

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