Money is a very important asset. I understand the importance of money in our society in spite of my ramblings about “The five ways we get paid and the fifth is cash” and “It’s not always about the money.” And my business is not a non-profit which may surprise you. With that as preamble, I want to share an epiphany I had ...

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals” -David Ogilvy I spent the beginning of my career in marketing minimizing the value of research while maximizing the value of gut instinct. And the gut instinct I’m talking about wasn’t even mine–what did I know in my 20’s ...

“Do you know a good copywriter? ”That’s a question I get multiple times a week. Of course, the answer is “yes” …however, the answer is not simply knowing them and then throwing names at the people who ask me. I’m proud to say that I’ve had the privilege to work with some of the best copywriters ever ...

Labeling myself a “Copywriter Wannabe” over the years has been both painful and a blessing. Painful because some readers inside my online family called me out, telling me that it was all a ploy to sell them more of what I was selling (which wasn’t very much) …by playing the “I don’t know what I’m ...

At our most recent Titans Mastermind meeting in early September, one of our speakers, Melinda Cohan, said something that resonated with everyone in the room. I believe it resonated even more with the Titans because they are all marketers of a different breed…marketers that think impact and relationship over money and profits…and that’s without anyone ...