Consider this post part two, as promised, of “Nobody Wants to Read Your Sh*t”—a continuing de-brief of the Titans Mastermind from September. You do not need to read part one to get the lessons learned from part two…but if you want to review, you can read part one here. All the speakers were amazing. If you read ...

The votes are in…I WILL be sharing additional valuable insights from the Titans Mastermind meeting from last month…after sharing many last week under the subject line (from the title of a book by Steven Pressfield, one of the speakers at the mastermind), Nobody Wants to Read Your Sh*t. Note: They still don’t want to read your ...

If there was one overriding theme of the most recent Titans Mastermind meeting last month (i.e., “the best one ever”), it was that “nice to have information” (or services) are just that—nice to have—and creating “need to have information” (or services) is the key to all marketing. And it doesn’t happen my edict…you need to transform your nice to have into need ...

I am coming off a high from my most recent Titans Mastermind meeting…and I can safely say that it was the best one ever…and that’s saying a lot. I’ve been doing them for over seven years/over 20 meetings and the members and guests during that period are a who’s who of direct marketing wisdom ...

For next week’s post I will send a summary of the Titans Mastermind meeting just completed…and why it was the best one ever since I held the first one seven years ago. And it was the best not because of the reasons you might think such as the caliber of the speakers and the attendees, the connections made, ...