If you are a CEO, president, owner (or in any senior position of your company), being your own “boots on the ground” in the office is part of your job no matter how much you delegate to others. From Wikipedia: The origin of the term [“management by walking around”] has been traced to executives ...
Chapter 2 of my new book Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing is simply titled “Original Source.” This is a topic I’ve spoken about before and it is one that I think is super important for all marketers, copywriters and entrepreneurs…and that’s why I devoted an entire ...
I want to tell you about a direct marketing legend today who you may not have heard of before…but I guarantee that you have employed something in your marketing career that he invented, perfected or enhanced. Simply put, Gordon Grossman (who is the epitome of an “Original Gangster”) pioneered direct marketing techniques that you ...
“No mailer [or marketer] tests enough” -Dick Benson Growing up in the world of direct mail in the 1980’s, I had many role models. Most were personal mentors; but many were actually companies who I paid close attention to and watched everything they did. Combined with that, I also feared being one of ...
My Mom is a spunky 94 and she loves to talk. I know that she would think I was a much better son if I called her more often too. When I tell her that email is the “new thing” and if she participated she’d hear from me more often, she isn’t buying…if it’s ...
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