When I was invited to be a guest on a webinar with two of my marketing heroes, Perry Marshall and John Carlton, which Perry titled, “How to Galvanize Your Audience with a Pulse-Pounding RANT,” I asked “why would you want me for such an event?” After all, I am the nicest guy in direct marketing and the idea ...

I love the story about one of the most intimidating athletes of all time “feeling like a sissy”–and the lessons we can learn from it. Wilt Chamberlain, arguably one of the best basketball players of all time, a gifted and skilled player who also happened to be over 7 feet tall (affectionately called “Wilt ...

I prepared a short video for you this week on some less talked about “leadership principles”–in terms of management and marketing–which I believe need to be talked about a lot more.  . The video is only around 7 minutes and I hope you will watch it and send any thoughts or feedback. It’s a topic that has resonated with ...

The response to last week’s post, “Your smart phone will not reverse aging” got more in-depth response than almost any post I have sent in the last four years. And while most of the responses supported the premise that marketing to an “older demographic” is nothing to be ashamed of (and that it might be a ...

I have spent most of my marketing career targeting a “mature” demographic (55+ would be on the young side, 65+ more the norm, and 75+ not out of the ordinary). And hardly a week has gone by without someone lecturing me about the dangers of having an audience that is “too old.” Some even ...