While speaking with legendary copywriter, teacher and coach, John Carlton 10 years ago, he said something that has stayed with me…and it has resurfaced again today…and it is as timely as ever. If you have ever had the privilege to chat with John, you know conversation usually turns into a “rant” (or series of rants) …and ...

In the middle of the pandemic in 2020, I wrote a post that debunked the importance of email open rates…but 2020 was a long time ago. 🙂I’m not reversing my thesis…just revising it a little bit…in the wake of what’s coming down the pike on February 1st.I encourage you to read the P. S.—it’s ...

I got into a fascinating email thread with a “graduate” from the most recent Breakthrough Advertising Bootcamp regarding a follow up “9-word Dean Jackson style email” I sent him with the subject line:Are you still fascinated with Gene Schwartz and game changing marketingOK…I know it’s 11 words. 🙂 I was trying to interest him in a membership ...

I appeared on a podcast three years ago and the first question was a doozy. Shortly after that, I had a discussion with marketing superstar Todd Brown on that same question. And just this week, during a Titans Xcelerator call, the topic came up again. The universe is telling me that I need to ...