After spending the last week at Titans Mastermind with some of the best copywriters I know (including John Carlton, Mark Ford, David Deutsch, Marcella Allison, Caleb O’Dowd, Lori Haller, Jon Benson, Traian Sava, various folks from Agora), I am more convinced than ever that being a great copywriter is not just reserved for those ...
With copywriting legend John Carlton coming to my Titans Mastermind meeting next week as a guest speaker, I was reminded of a conversation I had with him a few years ago that is as relevant today as it was then. John and I were ranting about all sorts of things…John is the most “constructive ...
If it doesn’t lose an order or cause a rejection, it doesn’t matter This is a marketing rule of thumb that has been pinned on the bulletin board next to my desk for the past 25 years, always in my line of vision. I believe it prevented me from obsessing about stuff that ...
“Keep your friends close and your enemies closer…and keep them all well fed” I remember many years ago getting an award from the Direct Marketing Club of New York…one of those awards that felt like a “lifetime achievement award”…and one of those awards that felt like someone was trying to tell me to just ...
During the “go-go 1980’s” in direct marketing, everyone seemed to have the answer (i.e. the hot new technology or methodology), especially in the areas of database building, regression modeling and advanced list segmentation techniques through cooperative databases. And if any of the terms above don’t ring a bell, shame on me for trying to ...
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