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You are your best copywriter

After spending the last week at Titans Mastermind with some of the best copywriters ...

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The copywriter in the coal mine

With copywriting legend John Carlton coming to my Titans Mastermind meeting next week as ...

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Testing…testing…anyone there?

If it doesn’t lose an order or cause a rejection, it doesn’t matter    ...

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Never starve

“Keep your friends close and your enemies closer…and keep them all well fed”   I ...

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Never use big words when small words will do…

During the “go-go 1980’s” in direct marketing, everyone seemed to have the answer (i.e. ...

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