Shortly after leaving Boardroom in 2015, I was offered an opportunity to co-write and edit a book with my friend Craig Simpson. I was already considering my own book (which became Overdeliverin 2019)–but when Craig told me about what he was planning, I couldn’t say no…it was too good to pass up: “We are going ...

“Never use jargon words like re-conceptualize, demassification,        attitudinally, judgmentally; they are hallmarks of a pretentious ass”                                                                                             -David Ogilvy There are times you can use words like the ones above…but you better be sure your audience uses them in their daily language too. And the reverse is true: Find the sweet ...

When I was a senior in college, I was in the Honors Program in English (and that’s not “English as a second language”) 🙂 I’m both proud of that and a little embarrassed…because I was far from a scholar in English (or any) literature…and while most of the students in the class were doing their senior ...

If you have never heard this expression “clicks on a dial” before it’s one I realize I’ve been “living” for 30+ years. I believe we all experience this phenomenon to some extent, especially once we have some knowledge in a particular area—with varying degrees of proficiency. But make no mistake about it…we all have ...

Cold traffic is a term I hear at least once a day and I think I finally figured out what it means: “Outside lists who have no idea who you are.” Am I close? And whether it’s an outside list or cold traffic, selling to them is clearly more challenging than writing and selling ...