Stops four and five of my “marketing-by-walking-around-tour” over the past month were as illuminating as the first three…and if you missed my post from last week, “Friends with benefits,” which describes my adventures in Dallas, Nashville and Sundance (three distinct and unique experiences) click here.Note: This is not an ongoing series or travelogue…no cliffhangers…and you ...

If you are a CEO, president, owner (or in any senior position of your company)—or even if you’re not—I maintain that having your “boots on the ground” is part of your “job” …no matter how much you delegate to others.From Wikipedia:The origin of the term [“management by walking around”] has been traced to executives ...

In January of 2017, when I made a deal for the exclusive publishing rights to Breakthrough Advertising, Gene Schwartz’s timeless masterpiece on copywriting, marketing and human behavior (which was first published in 1966), I had no idea what was in store over these last 6 years. I knew that the “industry” would be enthusiastic ...

There are many ways to become a master in all you do.One way is to be a “mastermind junkie” and go to where the wisdom is…like I am doing for the next two weeks…a “3-city tour”:From Nashville (for copywriting wisdom) …to Dallas (for online marketing wisdom) …to Phoenix (for entrepreneurial wisdom).Being a lifelong learner ...

“Recovery” is a powerful but sometimes off-putting word.Powerful when we talk about recovering from an accident, a setback, something negative…that we turn into a positive.Off-putting when we refer to recovery as something that is necessary to do…a “should” …especially when we are not doing it.One of the clicks on my dial (you can read more ...