We lost a Titan of Direct Response this past weekend, a marketing innovator of the highest order. Joe Sugarman passed away last week and there has been an outpouring of posts, blogs, videos being shared in many corners of the marketing world…and it’s my turn today. Fans, students and friends–along with marketers and copywriters who may ...

“If you’re not part of the solution……there’s good money to be made in prolonging the problem” This definition is the dark side of what we call “consulting.” It doesn’t have to be this way…but it’s true more often than it’s not.  I want to give consultants (and clients who hire consultants) more hope today…and at a minimum, some ...

For those of you who follow baseball in the U.S., you are aware that after a long and arduous labor negotiation, the 2022 season will take place. For those of you who don’t follow baseball, this post will still be relevant because I won’t be focusing on the negotiation or the intricate details of baseball. And ...

I want to tell you about four “rebels” today…cut from the same cloth but completely different…all with a mission of spreading the gospel of direct response marketing, audience engagement…and entrepreneurial freedom. As a bonus, while they spread their influence, they also leave us no excuses when we stare at a blank piece of paper, complaining ...