Since you are living in the same dynamic marketing world I am living in, I’m sure you are regularly in conversations about “10X”–whether someone is telling you how to increase your business ten times or if you are coaching someone to grow their business ten times. I like the concept of “10X”…but there are ...
“Copy is not written. Copy is assembled. You do not write copy, you assemble it” -Gene Schwartz One of the greatest lessons I’ve learned from the greatest copywriters who have ever lived is to never be satisfied with a product “as is.” And to always ask the question, “What’s not here that could be ...
“If you’re not part of the solution there’s good money to be made in prolonging the problem” This definition of “consulting” certainly takes a darker view of what many we know call their profession…and it can often be the sad truth. I want to give us more hope today…that maybe it’s not all that ...
“The number one rule of success in anything—marketing, football, chess, etc.—is work” -Gene Schwartz Remember the kid you sat next to in school who always got a better grade than you? Or the person in the cubicle or bullpen that you worked in who was selling the same product or service you were selling ...
I want to talk about an important topic today that might not seem directly related to direct marketing success; but like everything else, all roads lead to marketing in our crazy little world, right? I believe that you can only do your best work (in marketing or anything else for that matter) if you ...
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