If you have been part of my online family for a while, you know I lament that too many of mentors are dead…but you also know that I quickly turn that apparent sadness into new energy…thanks to you. Because whenever I profile a great direct marketing practitioner or copywriter of the past, you have been ...

While on the tribute call for legendary copywriter Clayton Makepeace last week (a recording will be made available soon), I realized the huge advantages of being in a place where you don’t belong. When I began my personal tribute to Clayton, I thanked those on the call (over 1,200 people!) for inviting a “copywriter wannabe” like ...

A year ago we lost one of the greatest copywriters of all time…but not completely…because he left us so much…before he left us. While he may no longer be able to write a new magalog, create a groundbreaking VSL or develop a kick ass email series that would knock anyone’s socks off (i.e. getting people ...

The difference between successful people and very successful people is that very successful people say no to almost everything. You’ve gotta keep control of your time, and you can’t unless you say no. You can’t let people set your agenda in life. – Warren Buffett Sometimes I wish I could abide by Warren Buffet’s ...