I spent most of last week in Cleveland, Ohio, attending Dan Kennedy’s “Back from the Dead Tour” … which is now officially over…since it was a one-stop tour.I know most of you know who Dan is…a true icon/guru in direct response marketing…and I’ve written about him often in past posts.Here is one about lessons ...

I learned about “levels of excellence” by watching ultimate mediocrity…through the experience of my dad being the men’s varsity tennis coach at New York University (NYU) for over 20 years.While NYU is an academically sound place to go to college, varsity sports are just not a “thing” there (for the most part).The fact that the campus is in ...

Those of you who follow me through these weekly posts know that I consider myself a “serial direct marketer.”What does that mean?It means that I am obsessed with “measurable marketing” (i.e., marketing that must always pay out) …and with every and any medium utilized, I demand an acceptable ROI (Return on Investment) from all ...

“Enter a room like you’re supposed to be there and speak as if others need to hear you.” -Sean Stephenson #Sean365 Today I encourage you to embrace the idea that we belong in every room we enter.Whether it’s a family dinner or a convention of thousands of strangers (and everything in-between), a solid way ...