I wrote a version of this post about a year ago…titled it “when death comes knocking, look busy”…and I didn’t know then that it would be so timely today. And thank goodness I took my own advice. Death came knocking for me a little over a month ago…I had a stroke…and somehow when death ...
I’ve had the privilege of working with some of the greatest copywriters who have ever lived…and there’s one who you probably never heard of who I want to tell you about today. First a little history. When talking about the greats in anything—sports, entertainment and yes, even direct marketing—thinking about your “Mount Rushmore” is ...
There is nothing more important than the concept of “specialty over commodity” when we market our products and services, regardless of the medium we choose, online or offline. Some things just scream specialty…like the supplement I once marketed where the key ingredient could only be found in certain caves in western Africa. That was ...
I was reminded this week of an incredible trip I took to Nicaragua about a year and half ago which included a 3-day marketing seminar (more on that below). I had the privilege of vacationing there after the event and learned what a fascinating and expanding country it is…and sadly for me, I was ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Download the direct Marketer's Toolkit
Grab the resources that every marketer should have today.