My post from a few weeks ago, which concluded that “everything is a business” (from rock bands to sports teams) took on more profound meaning during my trip this past week to Dallas, Texas…to witness a beatdown of my New York Jets by the Dallas Cowboys (those are football teams for those of you ...

During my 40 years working and playing in the world of direct response marketing, there are two guys who I can almost always trace as the source (culprits?) of how each of us got into this wacky business. They are each the “first domino” for more marketers practicing today than anyone else. And they ...

Whenever someone refers to the ten commandments, I picture Charlton Heston (as Moses) receiving two stone tablets…I know, religion is not Hollywood…but for me it keeps “the ten” top of mind. But wait…there’s more. 🙂 One of the stories/lessons in my book Overdeliver (in chapter six on “Creative & Copy”), is a tribute (which ...

I attended my sixth Bruce Springsteen concert this past week (my first was in 1977 during my freshman year of college). And while Bruce’s music has been the soundtrack of my life (I even went to college in New Jersey), “only” attending six concerts made me feel like a slacker—almost a “Springsteen Virgin” –when ...