You know how some people, whether you have met them in person or not, still seem to be your friend, mentor or coach from afar? It’s clearly not because of how you interacted with them (since you never met them). Are you following so far? 🙂 It’s because of what they stood for throughout ...

Dan Sullivan (the top coach for entrepreneurs in the world) and Joe Polish (the top connector for marketers in the world) came up with “the five ways we get paid” many years ago–and like many of you, I have tried to live by these principles my entire career. I will maintain that right now—with ...

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals”                                                                                     -David Ogilvy Please don’t interpret Ogilvy’s warning about ignoring research as “paralysis by analysis.” Research is critical but it also needs to be used with other things in your arsenal. And no matter how long we are ...

Once upon a time, a powerful emperor advertised for a new “Chief Samurai.”Only three applied for the job:1. A Japanese Samurai2. A Chinese Samurai3. A Jewish Samurai “Demonstrate your skills!” commanded the Emperor. The Japanese samurai stepped forward, opened a tiny box, and released a fly.He drew his samurai sword and…Swish!–the fly fell to the ...