Those of you who have been regular readers of my weekly e-mails…and maybe some of you who are new…know that I lost my mentor (and direct marketing hero) Marty Edelston last October.One of the posts where I talked about our special relationship was titled “The Myth of Work-Life Balance.” I think you will get a better picture ...
One evening almost 20 years ago, when I was leaving the office very late, I walked passed Marty Edelston’s office…Marty is the founder of my beloved company Boardroom and he’s my lifelong mentor, friend and business partner.It was probably 8:00 p.m.–he and I were the only people in the office–and he was playing with some ...
One of my favorite books is by the great baseball writer Tom Boswell…it’s called “How Life Imitates the World Series.” I think I want my first e-book to be “How Life Imitates Direct Marketing”…but that’s a topic for a different day. But today’s post is about baseball…and direct marketing…what else is there? If you ...
OK…I know what you are thinking after reading that subject line…Brian is once again trying to justify his existence as a serial direct marketer by making it sound like everything he does is for the good of society…blah…blah…blah… But those of you who know me know that I have no shame around the fact ...
I know you sit and wait for my e-mails on Friday and I hope you are not disappointed about this Sunday delivery… But there is a method to my madness… Today is Mother’s Day and this post is consistent with many of the greatest “Mother lessons of all time” such as: “Treat everyone like ...
As I’ve been planning my epic event for September (yes, that is an open loop/tease), I keep thinking about the most monumental, life-changing events I’ve attended…and the one at the top of that list is the “Bencivenga 100.” Those of you who never heard about it, it was the “farewell tour” (over two days) ...
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