25 years ago, as many prepared for the end of the world (“Y2K”), there were visionaries who knew we were on the verge of greatness.For every paranoid IT guy at the time, there were many more who only saw opportunity.For those of you who don’t recall the emotional terrorism at the time, here is ...

“There is no luggage rack on a hearse…” – Clotaire Rapaille, cultural anthropologist,in his book, The Culture Code A few years ago, a member of my Titans Xcelerator Mastermind group put the quote above inside the chat…and I was reminded of it today since this past week I approached this topic while being interviewed ...

If you follow Perry Marshall, one of the greatest marketing minds in the world, you might think the subject line refers to a piece of advice Perry gives out freely and often: Everyone needs to read something that was written before Gutenberg every day Since Gutenberg invented the printing press, it makes sense. Anyone ...

Over my 40+ years working and playing in the world of direct response marketing, there are two guys who I can almost always trace as the source (culprits?) of how each of us got into this wacky business.They are each the “first domino” for more legacy marketers practicing today than anyone else.And they are ...

Now that we are past the presidential election in the United States…and Thanksgiving too…I thought it would be a good time to revisit the post below which speaks to being “apolitical in marketing settings” (but learning from what politicians say and do at the same time). During this election season I attended two different marketing events…one ...