During my many years at Boardroom (the iconic publisher and direct marketer) we never met an idea we didn’t like. That can be a huge burden…you know, “too many ideas, not enough time.” But looked at another way, “too many ideas” might be the single, most important reason we became so iconic (and so successful). The ...

The “marketing battlefield” is constant and demanding.It’s an endless war that requires stamina, continuous (lifelong) pivots…and of course, a ton of testing. ☺ But this endless war of marketing, unlike other endless wars that involve devastation and casualties, is obviously not as “serious”; and I want to stop the comparison before I equate a copy test ...

Be nice to those you meet on the way up because you will meet them on the way downThis lifetime rule of thumb, adapted to real life situations, requires some thick skin when you realize you weren’t nice all the time on the way up. But rather than beat yourself up over it, use it ...

List building is the key to growing a business…so says every online marketing guru who knows what they are talking about.Those gurus often take it a step further–by offering a “list building secrets” bonus as one of the key add-ons that accompanies their latest software or technique (where their deliverable is a program to ...