“We’ve been playing in this area for 55 years and it’s always our favorite place to perform” – Mick Jagger at Met-Life Stadium, August 5, 2019 Let that sink in. Can you imagine doing anything for 55 years and also being as great as The Rolling Stones? And they acknowledged many others, not just ...
I have many memories of Dan Kennedy, none more embarrassing than when I “ruined the stampede” at the Titans of Direct Response event in 2014—and he never let me forget it. As you know, I have been dubbed by some as the “Director of Sales Prevention.” In fact, I was the only speaker at GKIC’s Info ...
Talking about the negatives of email is a dangerous thing to do given that I’m convinced that email is still the killer app…that is, it’s still the most effective communication tool we have in marketing today. It’s cheap…it can be short or long (and I know mine are sometimes too long)…and it’s very effective ...
Jim Rutz was one of the greatest copywriters of all time. And he was one of the most colorful characters this business has ever seen as well. If you are a working or aspiring copywriter, you owe a debt of gratitude to Jim whether you have ever heard of him or not…he was a ...
I found it…the cure for writer’s block…and it’s so simple. It happened during a video I recorded with two of my heroes, John Carlton and Perry Marshall. The subject of the video was “rants” (and I’ll share some of the highlights of that discussion too because it’s related to never being at a loss ...
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