“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”                                               ...

Good thing my Mom doesn’t read my blog because that subject line would have gotten her very worried… However, the author of that quote (today) is not me…nor is it Mark Twain. It’s from my good friend “Direct Mail.” I mentioned a couple of weeks ago that there is a huge appetite for testing ...

Of all the “Hallmark holidays” I love Valentine’s Day the best. It takes the “gratefulness” from Thanksgiving and adds in “all love, all the time.” And rumor has it that sex may be part of the deal too…but this is a “G-Rated blog…” I started writing this blog February 14, 2014, in honor and ...

“Learn the rules like a pro so you can break them like an artist” I’ve shared this quote with you previously…it’s from Pablo Picasso…and it’s truer today than ever before. As I continue my adventures as “T Rex in the wild, wild, west,” it becomes more apparent every day that knowledge of the fundamentals ...