I was thinking once again today about the late Joe Sugarman, one of the greatest direct marketers who has ever lived, who passed away a few weeks ago. You can read the tribute I wrote about him by clicking here, in case you missed it. His funeral is this week…as well as a “celebration of his ...

I know you’ve heard some version of these two pieces of advice before…not from me…but from anyone who has written a book:“Everyone needs to write a book.”And then the corollary usually comes after that:“The only way to sell a book is through a ‘free shipping and handling book offer and funnel’ for maximum sales and profit.” The ...

I spent the last week with some of the most inspiring (and aspiring) copywriters working in our industry today—however you define “our industry.” This was the first week of the Breakthrough Advertising Bootcamp, where we began unraveling the secrets contained inside the greatest book on copywriting, marketing and human behavior ever written (Breakthrough Advertising)…and I ...

I can’t believe it’s been two years since we lost copywriting superstar Clayton Makepeace. While he will no longer write a new magalog, or create a groundbreaking VSL or develop a kick ass email series that would knock anyone’s socks off (i.e., getting people to order barefoot), there is an archive of his copy and ...