Testing…testing…I was thinking once again today about the late Joe Sugarman, one of the ... Read More
You can’t judge a book by its funnelI know you’ve heard some version of these two pieces of advice before…not from ... Read More
Bootcampers, Reign Makers and canaries in coal minesI spent the last week with some of the most inspiring (and aspiring) copywriters ... Read More
Easy Rider to Easy WriterI can’t believe it’s been two years since we lost copywriting superstar Clayton Makepeace. While ... Read More