The B.Y.O.B. session If we held Titans Mastermind while I was in college (I don’t know how that would have ever happened!), I guess I would make it a “B.Y.O.B.” event (“Bring Your Own Beer”)…but we are far more civilized now that we have graduated, for the most part, into adulthood. First of all, when we ...

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Is it live or is it Memorex? OK…I dated myself…but I can’t resist. Some of you might remember before there was real digital technology—and most music lived on cassette tapes or vinyl—there was a series of famous commercials for Memorex recording tape. They answered the question above by playing a recording on a Memorex tape that was able to ...

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I did an interview for the I Love Marketing podcast/portal with Joe Polish over five years ago. I hadn’t thought about it (maybe because I thought it was “old news”) but I was reminded of it for a couple of reasons this week. First, because of the title: Everyone is going right, time to go left ...

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The world’s smartest people do not necessarily provide the best answers. Instead, they focus on asking the right questions.  -Ted Nicholas, April 2005 I’ve often said that one of the most important characteristics of a top copywriter is to be a world class interviewer. Of course having superior writing chops helps once you suck ...

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