The B.Y.O.B. session If we held Titans Mastermind while I was in college (I don’t know how that would have ever happened!), I guess I would make it a “B.Y.O.B.” event (“Bring Your Own Beer”)…but we are far more civilized now that we have graduated, for the most part, into adulthood. First of all, when we ...

Is it live or is it Memorex? OK…I dated myself…but I can’t resist. Some of you might remember before there was real digital technology—and most music lived on cassette tapes or vinyl—there was a series of famous commercials for Memorex recording tape. They answered the question above by playing a recording on a Memorex tape that was able to ...

I did an interview for the I Love Marketing podcast/portal with Joe Polish over five years ago. I hadn’t thought about it (maybe because I thought it was “old news”) but I was reminded of it for a couple of reasons this week. First, because of the title: Everyone is going right, time to go left ...

The world’s smartest people do not necessarily provide the best answers. Instead, they focus on asking the right questions.  -Ted Nicholas, April 2005 I’ve often said that one of the most important characteristics of a top copywriter is to be a world class interviewer. Of course having superior writing chops helps once you suck ...