I want to share another piece from The Lost Chapters of Overdeliver (one of the eleven bonuses for buying my book at www.OverdeliverBook.com). This one is special. I found the“10 Commandments” below (makes 20 in total if you are counting) at the bottom of one of the boxes of promotions from the archives of Jim Rutz sent ...

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In “The Lost Chapters of Overdeliver” (one of the free bonuses at www.OverdeliverBook.com), there is a piece about my trip to Africa exactly one year ago. It didn’t make it into Overdeliver and you may have read it already–but I wanted to send it to you today one year later and share with you the two big lessons ...

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(Excerpt from Overdeliver, Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. Check out the P.S. for a special offer to get the e-book for $1.99) During my first decade at Boardroom, creating offers and products—mainly for books and newsletters—was relatively easy. We were publishing some of the most useful newsletters ...

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About a year ago we tragically and suddenly lost two greats of our industry, Audri and Jim Lanford. I shared their story at the time of their death–and I feel it is worth repeating. I don’t want them to be forgotten and the lessons they taught us were significant.  I met Audri and Jim ...

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