Thinking back on Thanksgiving’s past (don’t worry, this is not a Scrooge flashback!), I recalled the “post-Thanksgiving/before Christmas period” during my  freshman year in college—when I was thinking about my first set of final exams followed by an entire month of vacation.Unfortunately that led me to that same period after my senior year when I asked ...

Two years ago on Thanksgiving (it feels like 10 years after this past 2020!), I was sitting at my dining room table with 20+ relatives.  The guests included my Mom (who was a spry 93 and is now a spryer 95), my wife and kids, siblings, cousins, nephews and nieces. There might have been ...

Stephen King said “…writing is telepathy…” and more specifically: “…It’s amusing when you stop to think about it—for years people have argued about whether or not such a thing exists—and all the time it’s been right there, lying out in the open… All the arts depend upon telepathy to some degree, but I believe ...

Email open rates are important…I will not argue that…but there are other metrics that may be far more important than looking at whether your online family is simply opening your emails.  In fact, I maintain that if you built that family in all the right ways–by delivering value, useful information and relevant sales messages consistently ...