Every Friday morning, I sit down at my keyboard and channel the great Gary Halbert: “I don’t exactly know what I am going to write about today so what I’m going to do is just keep putting words down on paper until I start to get some direction.” I also channel the great Gene ...

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I can’t believe it’s been three years since we launched the first Breakthrough Advertising Bootcamp…and with the 8th one coming up soon (it begins on May 6th), I wanted to look back on its evolution.And I also want to share with you four examples of how I applied the fundamental concepts of Breakthrough Advertising in my career with ...

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Don’t be sad that it’s over; smile because it happened.            -Dr. Suess, Gabriel García Márquez, Vin Scully (and I’m sure others) This may sound callous:I hate missing funerals.Not because I’m looking for reciprocity (i.e. I want folks to show up at mine).Rather, I am looking for maximum meaning and understanding ...

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Ryan Levesque is the Founder of The ASK Method® Company, which helps companies understand their customers’ needs through strategic questioning techniques. He is a seven-time Inc. 5000 CEO and founder and a two-time national best-selling author, with his book Ask named the #1 Marketing Book of the Year by Inc. Magazine. Ryan also Co-founded ...

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“Music is essentially 12 notes between any octave – 12 notes and the octave repeats.  It’s the same story told over and over, forever. All any artist can offer this world is how they see those 12 notes. That’s it.”                             ...

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Troy Broussard is the Co-founder of BerserkerMail, an email marketing platform designed to provide world-class inbox deliverability and user-friendly campaign building for marketers. A former Navy nuclear engineer, enterprise-class software developer, and API-level marketing automation specialist, he has built multiple multimillion-dollar software, SaaS, SEO, and native app businesses. Troy is also the author of ...

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