I received an email this week from a friend who is a successful results leader in marketing…asking me to promote her new book…with no compensation.She went on, almost surprised, that she had been receiving a lot of positive feedback when making this request.I told her she shouldn’t be surprised…and I said yes to her ...

According to the Merriam-Webster Dictionary, here is the definition of reciprocation: 1a: a mutual exchange. 1b: a return in kind or of like value. What I don’t like about this definition is that it implies that reciprocation has a “price”—that is, the exchange between two parties needs to be “mutual” and even “a return ...

Everyone has a good Covid story. I’m reminded of mine today since I am writing from Italy five years later, which was where I encountered Covid for the first time…and got back to the U.S. by the skin of my teeth. I’ve learned a lot since March of 2020…I’m sure you have too…about business ...

…well, almost everything I told you is wrong. 😊 In my post, “Tuesday with Dan,” from 2018, I shared some universal marketing concepts that I previously didn’t know, or had somehow forgotten — and in a couple of instances, I just needed a kick in the pants from Dan Kennedy to keep them top ...

In 2016, I asked marketing and copywriting icon Jay Abraham to interview me and endorse my first book, The Advertising Solution.He didn’t answer with a simple “yes.”And if you know Jay—or know about Jay—you know that he never answers “simply” …or with a single word for that matter. 🙂He just asks questions…and more questions…and more questions…and then asks ...