One of the most instructional pieces of research a marketer or copywriter can do is to study 5-star and 1-star reviews on Amazon for the books their core audience is reading. It’s one of the best ways (in addition to joining forums and groups where your customers and prospects hang out) to get into ...

How did we advertise in the “good old days” when there was no email, internet, product launches, VSL’s, Facebook and a myriad of other media? And if you were a small Mom and Pop retail or service company, how would you know how to advertise if you never read a Dan Kennedy book or ...

While I am not a huge heavy metal fan, Metallica’s Enter Sandmanis one of my favorite songs because it always reminds me of one of my heroes, baseball pitcher Mariano Rivera. And it’s also a great tune to put on “repeat” 8 times to get through 45 minutes on the treadmill. 🙂 The song was played ...

I’m sitting in a hotel lobby in New Jersey thinking about my “champagne problems” and feeling bad that my town got hit hard by Hurricane/Tropical Storm Isaias. It looks like my electricity–and more importantly WiFi! (and even cell service)–will be out for the next week. And various trees missed my house by an eyelash ...

If you were asked, “What is the top priority in your business,” how would you answer? I’m sure you would say things like: Keeping my clients/customers/students happyGetting new business from new people (new customer acquisition)Creating new products or services (innovation)Commitment to positive cash flow and profit marginFulfilling on your mission I know you can think of ...