I had the privilege of spending the last week with three of the greatest copywriters of all time: Jay Abraham, Clayton Makepeace and Mark Ford. And without a lot of prompting from me, when each of them spoke at my Titans Mastermind meeting about creative resources and specifically about the topic of how we ...
Eugene (Gene) Schwartz, author of Breakthrough Advertising, had this to say in his preface to the 2004 edition (now out of print) which I had the privilege to publish with Marty Edelston at Boardroom: “…this book is not about building better mousetraps. It is, however, about building larger mice, and then building terrifying fear ...
I have a confession. I’m a direct mail guy. And proud of it. I’ve been responsible for over a billion pieces of mail in my career (and you don’t mail that many pieces when they don’t work!)… and probably closer to 2 billion. And when I say “mail,” I mean those paper things that ...
Wanted to make sure you saw this… We’ve SOLD OUT of the Titans of Direct Response program and I won’t be printing these priceless resources anytime soon. But if anyone would like to place an order TODAY, at the special price of $1,750 I will reprint the entire program for you. Click here today. ...
I was thinking about Gary Bencivenga a lot this week…not only because he is America’s most prolific living copywriter but also because he influences me every day with how I think and how I write. In addition, he was top of mind since but I talked about him a lot in the past few ...
On March 30, 1981, Ronald Reagan and I both got very lucky. Some of you may recall…or you can look it up…that on that day outside of the Hilton Hotel in Washington D.C., the then President of the United States Ronald Reagan narrowly escaped an assassination attempt. By all accounts, he literally and figuratively ...
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