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The next million dollar copywriter…one year later

I had the privilege of spending the last week with three of the greatest ...

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Genius…passion…and building larger mice…

Eugene (Gene) Schwartz, author of Breakthrough Advertising, had this to say in his preface ...

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How paying postage made me a better marketer…

I have a confession. I’m a direct mail guy. And proud of it. I’ve ...

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Last chance before Titans is gone…

Wanted to make sure you saw this… We’ve SOLD OUT of the Titans of ...

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The People You Meet on the Way Up…

I was thinking about Gary Bencivenga a lot this week…not only because he is ...

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Intrapreneur to Entrepreneur…Two Years Later

On March 30, 1981, Ronald Reagan and I both got very lucky. Some of ...

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