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The thin line between confidence and arrogance

“If you can’t advertise yourself, what hope do you have of advertising anything else?” ...

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Marketing isn’t everything…it’s the only thing…

This subject line is not an attempt at hyperbole. I respectfully submit, “Marketing isn’t ...

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The copywriter closest to God

Jim Rutz was one of the greatest copywriters of all time. And he was ...

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Grammar is overrated

Just so you know…this subject line is not a justification for all of the ...

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