David Ogilvy has my back. How do I know? Well it says so on the mug I drank my coffee from this morning! Also, Dan Kennedy assured me in his endorsement of my new book Overdeliver(due out in April), that Ogilvy would still have my back if he was around today: “Ogilvy was right when ...
I want to talk about your “voice” today…both literally and figuratively. And I hope you didn’t find the subject line too jarring…it’s actually the title of a book by Jerry Weintraub. If you never heard of him, he was a pretty big deal in Hollywood over many decades: He was the first person to ...
Copywriting is not a commodity. Although if you sit where I sit, you might think that hiring a copywriter should be as easy as putting a listing on craigslist—because I get this question showing up many times per week in my In Box: “Do you know a good copywriter?” Of course the answer is ...
Believe it or not, the Titan I want to talk about this week is not a direct marketer…or is he? I quote him often and written about him before…and I just came across a quote from him that I had not heard despite reading so much of his writing (although it’s disputed whether it’s really his—I ...
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