Having a dream job or career that never materializes completely is no reason to abandon that dream. I know many people teach that you should never compromise and only pursue that one thing you were destined to do. However, being a little more pragmatic, and without telling you to forget about your highest aspirations, ...

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After 34 years helping to build Boardroom Inc. (working with some of the best copywriters who have ever lived)–and now four years into my “new career” of paying forward all I have learned–I am as convinced as ever that being a great copywriter is not just reserved for those who have it listed at ...

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This post is in two parts…kind of like “the card” and then “the gift.” And be polite—read the card first! 🙂   Part one: Share the love  I love Valentine’s Day. I would have included a heart emoji above but I don’t know how to do that in this email delivery system. Next week ...

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I’m all for killer offers and compelling calls to action (CTA’s)—but it was obvious during the Titans Mastermind meeting two weeks ago in Miami that the marketing  landscape is changing quite a bit and almost on a daily basis.  And I think it is for the better. We had an all-star cast of guest ...

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