With the release of Steven Spielberg’s newest film, The Fabelmans, I recalled a presentation I made at the first Copywriter Club event in 2018 (they have done many since) …where I tried to equate Spielberg’s career to how copywriters should look at their own careers. And marketers too. I remember the speech being a bit disjointed…as many of ...

Read More

“Over lunch, a colleague’s young nephew asked me how we tweeted before the Internet. Pneumatic mail tubes and a lot of stationery, kid”     -Lester Wunderman on Twitter 3/25/12 Almost exactly four years ago to the day, we lost one of the pioneers of direct marketing, Lester Wunderman. I wanted to remember him again…with some ...

Read More

As I am completing my “kinda/sorta sabbatical,” I went through my Sunday blog posts over the last three years thinking that I would resend the one that got the highest open rate. A “greatest hit” if you will. Then I recalled the post I wrote, “Open rates are overrated,” which is based on the intelligent ramblings ...

Read More

Multiple unlocked and unguarded entry points aren’t the best practice for high security prisons, schools (a relatively new phenomenon) or the warehouse at Sotheby’s. But in marketing and copywriting, multiple entry points can be your gateway to the most advanced education…and sales and profit too. However, these unlocked and unguarded entries must be used ...

Read More