Today’s post will bring two concepts together which fascinate me: When to do something with serendipitous data (i.e., occurring or discovering by chance in a happy or beneficial way) OR When to do nothing with serendipitous data The question is whether to exploit (in a marketing context) something positive, which was received unexpectedly…or just sit back and enjoy ...

Building your castle (i.e., business) on a firm foundation, so it lasts forever, beats building it on sand (or in the air)…and I want to share with you today some ideas on how to do that. Firm Foundation=Bedrock Principles In last week’s post, I included two endorsements for my book, Overdeliver, to support the upcoming Overdeliver ...

Are you one of those people who consider it “exercise” when you eat lunch at the gym (assuming you BYO or your gym has a café)? If you are, then you also might think that hitting “buy” on Amazon for a book means that you have now read the book…and you can cross that ...

I hate when someone gets anointed in our industry as being “authentic.” Isn’t that a given for all human beings? Whether they are authentic heroes or jerks, they are always being who they are…authenticity is not a learned skill. There are exceptions…as I found out when I met comedian Steven Wright in person. If ...